A confident and professional brand direction for a specialist insurer ready to grow.
Working from a logo originally designed by D2 Creative, I played a key role in shaping the wider tone and identity of Acorn Insurance, a specialist car insurance provider.
Building on the brand’s distinctive blue and orange palette, I developed a refined visual system using elegant sans serif typography and warm, characterful photography. The balance of clarity and approachability was central to the direction.
The result is a brand that feels established and trustworthy, while remaining human and accessible — steering Acorn into a more confident and cohesive space within the insurance market.
