A refined identity that places craftsmanship at the heart of a growing culinary brand.
Chef Fabrizio Morelli required a new identity for his Italian restaurant, Carriages, with a focus on his skill and craftsmanship in the kitchen.
The brand centres on Fabrizio’s name, supported by a bespoke ‘M’ signature motif that conveys confidence, quality, and attention to detail. The resulting aesthetic is chic and modern, reflecting the fine-dining experience while remaining understated.
Beyond Carriages, the identity was designed as a flexible framework, allowing Fabrizio to expand into new locations and ventures under the Morelli name while maintaining a consistent and recognisable brand presence.
