a modern insurance brand that brings clarity, confidence, and personality to a traditionally dull industry.
Flag Insurance is a specialist taxi insurance provider whose existing brand felt stale and uninspiring. The challenge was to create a fresh, modern identity that felt sophisticated yet approachable within a typically overlooked sector.
The rebrand began with the logo, reworking the simple name Flag so the negative space between the F and L forms the shape of a billowing flag. This subtle visual idea introduces movement and character while remaining clean and contemporary.
From this foundation, a restrained brand system was developed using lightweight typography, simple vehicle photography, and a linear city illustration style. This minimal approach allows messaging to take centre stage, giving the brand clarity and confidence across all touchpoints.
