An electrical brand built to cut through crowded retail environments.
Westminster Electrical needed a distinctive new identity to support the launch of its own-brand electrical products across multiple categories, both in-store and online.
The logo was developed from the WE initials, drawing inspiration from the universally recognised standby symbol to create a mark that feels instantly electrical. This became the foundation for a bold and functional brand system.
A limited colour palette of dark grey, white, and orange was used across packaging, signage, and marketing, with the logo acting as a flexible graphic device. The system allows for strong, playful messaging and adapts easily across product categories through subtle variations, giving the brand both consistency and versatility.
